Facebook is extremely popular because it enables friends and family to easily connect with each other. Have you ever considered using it to market your business? Keep reading for useful tips on making the most of Facebook.
Always use a professional tone when posting on your business’s Facebook page. Although social media tends to be more relaxed, it is important that you present your business as a professional one. If you keep it professional, you will gain the respect and trust of your clientele.
Giveaways are very helpful in marketing. Try giving something free to a special group of customers that “like’ your page or sign up for your mailing list. It will not cost you much money, but the communication opportunity with customers is invaluable.
Carefully consider any updates you plan to post. You can very quickly alienate your audience with poor content. Your updates need to be useful, entertaining or educational. Facebook Insights can help you keep track of which updates are particularly popular, allowing you to try and repeat your success time and time again.
You don’t need a business page if you don’t have many frequent repeat customers, such as a Realtor or car salesman. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts. Instead, pay for Facebook ads that target customers for you.
Be sure your posts are valuable. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Attempt to avoid overselling, because your followers are going to get tired of constant updates from you when they look at their news feed.
Allow interested parties to sign up via your Facebook page. If you give them a free product or coupon for liking your page, they will be more interested. You could have a contest, or just give away a freebie.
Avoid posting non-related updates that don’t enhance your content value. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Use your own personal Facebook account if you wish to do that.
Get fans involved in brand or company decisions. People like to get involved. These are the best minds to tap into for opinions. For example, if you post in blogs, find out what kind of posts they prefer to read.
All your content needs to be “Share”-able. The more valuable your content, the more likely people are to read it. Sharing and interacting with others is the center of Facebook. The harder you work to provide great information, the more likely it is to be shared far and wide.
Rather than thinking Facebook is just for kids or people to get in touch with each other, realize how powerful it is for marketing purposes. No matter if you’re a start-up or small business, you can use this marketing to better your success. Use this information to guide you through effectively marketing your business on Facebook.