A lot of people working online do not necessarily realize it, but article marketing is one of the best SEO techniques you can use to earn a higher ranking and a larger customer base. When considering which tools to use to promote your site, don’t make the mistake of overlooking article marketing. This article contains many helpful tips.
If you have a site that permits reader comments, it is good to utilize the “no follow” attribute. When the user leaves spam or unwanted site links, the web crawlers will then be notified of that “no follow” attribute. They will not follow that site’s link. This keeps your Google reputation untarnished.
Make your own logo. A lot of people think that only big companies have logos; that’s false. Readers will recognize a logo you use, and seeing your logo elsewhere will remind them to go to your site. You should give your readers a familiar logo they will easily recognize.
Try to write material that is not going to become dated within a month or even a year. Don’t write about things that will only hold true for right now. An article which is useful in a year won’t be wasting bandwidth. New material keeps things fresh, which is a great way to hold readers.
Use your title tag appropriately. The title tag should have relevant keywords. Be sure the title is unique from other titles.
A smart use of keywords is to repeat a single one throughout the article, rather than loading it with several different keywords. This emphasis on only one will increase your sales, because it makes your article clearer and more focused. Use keywords in your titles, headers, sub-headings and the URL when appropriate. Be sure to mention the keyword more than once throughout your article. That will make it easy to find your article in search engines, which in turn will give you a boost in traffic.
Try to reduce the uninteresting articles that you write as the year goes on. While you have control over your writing, it is only to a certain extent. If a subject bores you, this feeling will seep into your article and turn off readers. Writing about things that do not interest you will have little marketing impact, as opposed to creating content about topics you love.
Unless your articles are intentionally purged by websites, your content will stay on the internet forever, and can continue to refer some traffic to your site. It’s even possible to make your articles promote some of your other articles.
Titles are as important as the the actual content when it comes to article marketing. When titles are poor or boring, readers are unlikely to continue perusing the piece. Make your titles friendly to your readers and related to your topics. Let the reader know what they are getting into when they click to read your article.
All types of various marketing approaches tie in together via the internet, and article promotion is undoubtedly one of the “mother sauces,”‘ so to speak, from which a wide variety of other techniques are born. If you can get better at article promotion, you can really be a successful entrepreneur, so make sure to apply the tips you’ve read here.