Are you prepared to start knocking out the competition? Do they use Facebook as a marketing tool and you want in on the fun? Do you need to know how to out-compete these other companies? It takes a bit of know-how and a little time commitment, but by reading the tips and information here, you’ll be on your way to successfully marketing your brand on Facebook.
Consider holding online contests as a means of your Facebook marketing plan. Offer prizes or special deals to those who like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.
While you want your personality to show, you must keep things professional when making Facebook posts. While social media is known for being more relaxed, your business should always come across in a professional way. When you keep a professional tone, you are respected more by customers.
An ideal way to encourage fans is to always reply to their wall postings. This means checking you wall for questions or comments regularly. Reply to everyone that you can, and make sure that you’re replying to complaints first.
Market your business and product on Facebook successfully by having a page that stands out from the crowd. You can do this by making your page colorful or adding lots of photos to it. Pages with images are more attractive to your Facebook fans than just plain text.
Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, turn to Facebook targeted ads to reach new customers.
See if you can post things to your Facebook page that allow people to sign up for offers from you. This will keep the interest of your audience for a longer period of time. You could have a contest, or just give away a freebie.
You should start a group page for your company. A group creates a community of customers, so they can interact with each other and with you. You can also give your group customers advance notice of deals and coupons or even create special sales just for them. You can quickly get to know some of your customers.
Now that you have all of these tips in mind, you are ready to begin Facebook marketing and outshine the competition. You may now even know more than they do! Connect with the world by implementing these tips now.