Are you wondering how to advertise for a service or product but aren’t sure what to do? Facebook marketing just might be the avenue for you. This is a site that may be able to get your message out to tons of people. If Facebook sounds like it would work for your business, check out this article for some useful tips that will get you started.
Communicate with your fans on a regular basis so you are aware of what they want. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Use Facebook Offers to promote your special deals. Set up your offer and then turn change the status to “Promoted Post”. If your offer is really good, you can consider opening it up to non-fans.
Always answer all the questions and comments sent to you via Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. When you already have an answer available on your website, link to it.
You should think about the opportunities on Facebook with direct advertising. You can tailor your ad so that only people of specific age or gender criteria see it. You also can keep to a budget, allowing you to do as little or as much as you wish. Finally, there aren’t any long term commitments involved. Your ad can be taken down at any time.
Give away free items on your Facebook page. This free giveaway can be to get people to like the Facebook page for your business or to sign up for your newsletter or mobile marketing campaign. You won’t lose much money, and you will be able to communicate more with your customers than before.
Carefully choose your updates to create more interest. If your updates have no value, your subscribers will lose interest fast. Educate your customers with enlightening posts. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Your want to post content with value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Steer clear of selling too much, however, or you may tire your followers too quickly.
If updates are not relevant to your business, do not share them. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Post anything of a personal nature using your individual Facebook profile.
As you can see, with a little effort, a Facebook marketing campaign can reap big rewards. The things you have learned in this piece will surely help you get things going. Soon, you will be reaching a global audience of millions!