Do you have a large number of family and friends who are already using Facebook? A few of your older relatives may be on there, too. Are your customers there too? Keep reading for information on how to conduct a successful Facebook marketing campaign.
Be sure that all of your online content is linked to and from Facebook. Even your blog should link to your Facebook page. You can even link your Twitter account to your Facebook page and have all tweets show up there as well.
Give Facebook ads a try. Just posting normally isn’t going to do all that much in terms of promoting a product or service compared to having an ad taken out. To get real reach into your channel, you are going to want to purchase some Facebook ads. These ads are not expensive and can quickly increase your followers and your sales.
When you use Facebook for marketing purposes, you must have a page that stands apart from the crowd. Add pictures and color. Facebook users usually respond better to these pages compared to plain ones.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Just get the offer all set up and change it to “Promoted Post.” You can promote it outside your fan base if you feel it is a great offer.
Allow interested parties to sign up via your Facebook page. Give away something to provide incentive for folks to do so. Use contests or freebies to entice them to give you their contact information.
Avoid posting updates that are irrelevant to your brand and customers. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. Use a separate personal account to share details about your personal projects.
Have your fans get involved with your various company or brand decisions. Customers like to feel they are being heard. There is nothing better than involving your fans in some of your business decisions. When you want advice on topics to cover on your blog, just ask!
Apply real resources to your Facebook marketing. Facebook is a big deal, and marketing to it can take real effort. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. For the best results, you must provide the needed resources.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. A good start is to add a Facebook button to your site. This will give people a simple way to connect with your company and it is not very intrusive. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
You probably have a Facebook page and know what it takes to market there. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The harder you work, the more rewards you’ll see.