If you are prolific on Facebook you will be able to keep in regular contact with your clients while promoting your business. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. Check out these timely tips that will start your Facebook marketing campaign off on the right foot.
Offering contests is an effective way to increase your fan base. Offers can include discounts and prizes for users “liking” your page. Follow through and actually award a prize or you will appear dishonest.
Increase customer engagement by commenting on the things they post on your Facebook wall. Keep an eye on your all and any twitter messages that contain your company handle. Make sure to respond to both positive and negative feedback.
Consider Facebook as one way to share information. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. Treat Facebook seriously to improve your profits. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. You will realize that Facebook will help drive high traffic!
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Consider when it’s best to post on pages outside of your brand’s official pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. Be sure it is positive attention, though. You always want to keep your posting professional and a reflection of your business. Don’t ever spam people.
Don’t ignore any comments or posts that appear on your wall. It is important that you acknowledge that a person who takes time to interact with your business is important to you. Facebook posts can often be similar to phone calls in which case you would respond as well as answer any questions.
Allow interested parties to sign up via your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. You can give a prize for signing up, or require registration to enter a contest.
You can covert visitors into followers by hiding content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Just hide a small portion of content so you don’t lose SEO.
Allow people to “share” your posts and updates. Posting valuable content will encourage your fans to share that information with their friends. Facebook thrives on interacting and sharing with others. Providing your audience with useful information will ensure that they return to your page. They will also be more likely to pass that information along to other potential customers.
After reading this article you will see that you now know how to be successful at marketing with Facebook. Make sure to tweak everything to better suit your own unique goals. Take time to learn all about Facebook marketing prior to starting your campaign.