Do you have products or services to sell, but you are not sure how to market them? If so, you should research Facebook marketing. This may boost your exposure to include millions more people. Read through the great advice below if you are interested in putting Facebook to work for you.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offers can include discounts and prizes for users “liking” your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Increase customer engagement by commenting on the things they post on your Facebook wall. You should monitor your wall regularly and also any related @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
Facebook can help you share different products with potential clients. Facebook is not only about socializing; it’s a major source of content. Treat Facebook in that way. Create good blog posts, and promote them across the web so you drive traffic to your Facebook site. You will see that Facebook brings you a great deal of traffic!
Think about creating your own group rather than just a page. This will help generate an online community for better interaction. You can use both of these options to keep your customers informed about and involved in your business.
Do not ignore any questions or comments that are asked of you on Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. If applicable, send a link to a pertinent article on your site.
If you want to only target current customers, use “custom audiences”. Your conversion rate will be better and your campaign will be less expensive as a result.
Look into buying ads through Facebook. Make your ad targeted to a certain gender or age. You also can keep to a budget, allowing you to do as little or as much as you wish. A long-term commitment need not be made. The ad can be stopped at any time.
Offer a reward for someone liking your page. Having a lot of likes brings attention to your page. Think about giving folks something unique and free if they give your page a “like.” It could be something everyone gets or even a sweepstakes. People find it easy to click if the offer is for an appealing item they would like.
When marketing with Facebook, your whole intent is to boost sales. Setting monthly sales goals can guide your efforts. This will help you focus on what you need to do to gain more sales. If you don’t reach your goal, reevaluate what you are doing.
The preceding tips should have made it clear that getting into Facebook marketing isn’t so tough if you put your mind to it. The knowledge you’ve gained here is a great start. You will be pleased once you see how many people your message will reach.