Your sister, brother, and parents may have a Facebook page. Older friends and family are likely on Facebook, as well. But do your customers have a Facebook page? If they do, Facebook marketing campaigns may be ideal for your needs. Keep reading to learn how to succeed with them.
Talk with fans regularly to see what they want. Be aware of whatever people post on your page. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.
Consider holding online contests as a means of your Facebook marketing plan. Provide fans with coupons or even a product when they share or Like your page. Always award the prize though; you don’t want to be viewed as dishonest.
Host a giveaway to get some extra attention for your presence on Facebook. Offer free samples to your subscribers who share your information with others. Announce winners on your page and repeat as necessary.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. Even your blog should link to your Facebook page. Also, use your Twitter page to link up to Facebook.
Using “custom audiences”, you can upload the email addresses of your current customers and then target your ads towards them only. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
Be very carefully about the updates you post. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are fun or helpful. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
Offer an exclusive deal to those that “like” your page. Likes are a good way to raise the profile of your page. Think about offering something people are going to be interested in. A contest is a good idea as is a coupon or discount. If you offer something they want, they will likely click the button.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Invest your marketing dollars in a targeted Facebook ad instead.
You should start a group page for your company. It will consolidate a lot of things for you, allowing you to answer questions and communicate with your followers. Tell them about sales, coupons or interesting articles. This is a really good way to engage your customers.
Establish a personality for your brand. Boring content makes your brand look boring, too. Have a little fun, but don’t offend anyone.
You probably have a Facebook page and know what it takes to market there. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. The more you put into it, the more you will get out of it.