Your sister, brother, and parents may have a Facebook page. Chances are your parents or even your grandparents are on Facebook as well. Do you think it is likely your customers are on the social media website? If they are, you could benefit from marketing on Facebook, so keep reading to see what it entails to have a successful campaign.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Be sure to follow through on any promises you make.
Always reply to comments posted on your wall to give followers a sense of connection with you. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) Make sure to reply to all inquiries or complaints.
Give Facebook ads a try. Your normal posting will only deliver so much in term of promotion for your product or service. If you want to increase the number of people who see your product or service, purchasing Facebook ads is the way to go. The cost is negligible compared to the potential gains.
Consider buying a Facebook advertisement. They can be customized to target folks of given ages or gender categories. You can also work within a budget and do as much or as little as you would like. Finally, there is no long-term commitment. Your ad can be ceased at any time.
Hold a giveaway promotion to get more followers. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
If you receive a “like” from someone, give them a special offer. Having a lot of likes brings attention to your page. Try offering something exclusive and free to people for “liking” your page. You can also enter them into a contest if they like your page. If you give them something they like, they will probably not hesitate to “like” you.
Make sure you answer posts and comments on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them. You should consider a Facebook post like an email or a telephone call.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. If your Facebook page has a hidden area that can only be seen by followers, you can motivate more visitors to convert to followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Use your own experiences on Facebook to help you determine what your customers want. Apply the tips you just read and learn more about different Facebook marketing techniques before getting started with your campaign. You will see a correlation between increased profits and effort put in.