Do you want to get your business seen by millions of people? Did you know you can use Facebook to help you do that? There are literally millions of members on Facebook, and you can have them all as fans if you use the right techniques.
Contests are a fantastic way to increase interest in your company. Offer up discounts and prizes in return for having your customers like your Facebook page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
One method for generating interest in your business is by having a giveaway. Offer free products or discounts to subscribers when they join. Make a big announcement of winner names on your page, and keep doing that whenever you want more subscribers.
Facebook Offers is a great tool for running contests or giving away free products through your website. Create the offer and then make sure to post it on the wall. You can promote it outside your fan base if you feel it is a great offer.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
You need a good fan base when you are using Facebook as a marketing strategy. Wait until you have a decent number of fans before you invest a lot of money in marketing. If you have that may fans, you can see some real success.
It can be helpful to be active on other Facebook pages instead of just your own. If you post on someone else’s page, it can lead to attention. Be sure it is positive attention, though. Make postings on other Facebook pages only if you have worthy content. Avoid spamming at all costs.
When marketing through Facebook, the goal is to increase your sales. It is important to set some sort of periodic goal based on your Facebook marketing efforts. While “likes” have their place, they don’t necessarily mean that anyone is buying from you. When you’re not getting results, change your strategy.
Don’t assume Facebook is the best place for you to market your business. Although many people use Facebook, make sure that your target audience uses the site as well. Do more research on your target audience to get a better idea of which social networks they use the most before launching your campaign.
One way to help convert visitors into followers is by hiding some content from visitors. If a portion of your Facebook site is hidden from casual viewers, they will follow you so that they can see the content. One caveat, you lose SEO when content is hidden; therefore, limit the amount of content that is hidden.
Clearly, Facebook is great for marketing businesses. The many people connected to Facebook now have the opportunity to see what your business offers. Utilize the advice that has been given to you so that you can not only grow your business but communicate with your customer base in a unique way. The potential of marketing with Facebook is limitless.