Do you have a large number of family and friends who are already using Facebook? It’s even more than likely that you’ve got grandparents hanging out there as well. But do your customers have a Facebook account? If they are, marketing here is a must, and this article will show you how.
In order to know what your fans are looking for, frequently interact with them. Check out anything posted to your wall. You would be amazed at how helpful the public can be with marketing ideas. Remember that customers are the lifeblood of your company. If they desert you, you are toast.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide people with prizes and discounts for liking your page. Be sure that you come through in awarding your prize, or no one will trust you again.
The greatest way to interact with your fans is to talk back to them when they post about your company or on your wall. Monitor you wall regularly, and reply to any @ messages. It is important to reply to everyone, even more so if it is a complaint or a question.
Facebook is a great way to share your content. Facebook is useful for more than chatting with your friends. You can have lots of different kinds of conversations. Use Facebook to promote your blogs from other channels. You will see that Facebook really can drive a great deal of traffic.
Offer something exclusive if someone “Likes” your page. These “likes” can bring new attention to the Facebook page. You can give away coupons for your product or maybe free samples. It could be a sweepstakes or something that every person gets. If someone sees a chance to get something of value, they will be more likely to click that button.
Ask people in your fan base to comment on your recent product decisions. People enjoy feeling like they are up-to-date and important. You can tap into this by having your community help you with some decisions. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Sometimes you have to spend time and money to make money, and this is true of Facebook. Facebook is a huge deal and it will help to expose your company to many people. Anyone who takes over this responsibility cannot be working on 20 other projects; Facebook marketing will never get the time that it deserves to reach its full potential. Put some real resources behind your efforts if you want to get a lot out of everything.
Make sure you have a good personality with your posts. When the things you post are boring, they’re going to have the same outlook on your product or service. Though you should remain professional, be sure some personality is shown.
You probably use Facebook and have a pretty good idea about what a customer wants. Simply use the advice in this piece combined with your existing skills to develop a truly impressive campaign. You will see a correlation between increased profits and effort put in.