The Facebook platform is pretty simple to understand and the social media site has a lot of fans. Don’t ignore it, use it to your advantage! Read the following article for some great advice about Facebook marketing.
Sponsoring a contest can be a fantastic way to get more followers on Facebook. Take advantage of this great idea. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Reply to everything written about your company, be it on your page’s wall or elsewhere on Facebook. It is important to monitor your wall daily and to check out @ messages for your brand as well. When it is someone complaining, you must reply immediately.
Make sure any content you publish is linked through your Facebook. If you have a blog on your site, have a summary and link post automatically on your Facebook. Connect your Facebook page with your Twitter profile to have your tweets posted to Facebook.
Facebook Offers is a great tool for promoting giveaways and contests on your site. All that needs to be done is you should get the offer set up and use the Promoted Post option. A good offer will appeal to potential customers as well.
Answer all questions and reply to all comments. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. Always be willing to provide a link to a relevant section of your website if there is information there that will answer the question.
Know when to post about your business outside of your own Facebook page. If you post on someone else’s page, it can lead to attention. It needs to be positive attention. Only post to another page when it is valuable content. Don’t resort to spam.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. Make sure you add a link to your Facebook page on your website. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When fans “like” the business via Facebook, you can update them on what happens in your business easily.
Always look out for opportunities to show your leadership. Facebook is great for demonstrating your ability to be a niche leader. Answer questions at every opportunity, and comment on relevant pages. This will expose your brand to a lot of new people.
Always know exactly why you have a Facebook page. Don’t have a Facebook page just for the sake of having one. Do you want to speak with your customers? Or is it a way for them to reach out to you? There is a real difference between using your page to grow sales and using your page as a customer service tool.
Although it’s still a fairly new marketing platform, Facebook is very powerful and appeals to a lot of people. You need to use it for your own benefit today. Read on and learn how Facebook marketing can benefit your business.