For a lot of people Facebook is just a place where you can kill some time. If you apply it to marketing, it can be a good use of time and very helpful to your business. Since millions of people are on Facebook, you’re able to reach out to more potential customers, giving you great results. Here you’ll get many tips to help you get started.
Facebook Offers allows you to promote contests or free giveaways to your customers. Set up your offer and then turn change the status to “Promoted Post”. If the offer is extra special, you can promote it to people that aren’t fans as well.
Do not ignore any questions or comments that are asked of you on Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Don’t hesitate if you find a link that leads to an answer, even if it’s not something you’ve written.
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.
Treat your old customers well. A shocking number of people fight to get new likes instead of catering to their current fans. Respecting your audience will lead to a successful marketing campaign. This gets customers truly engaged in your company.
Companies that only have rare contact with customers may not need Facebook pages. These clients only show up every now and then, so they are not interested in following daily posts. Try getting into Facebook ads that are targeted instead.
Take the time to reply to comments or posts on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Answer Facebook inquiries as swiftly as you answer a telephone when it rings.
Try to put some personality in your brand. If you post the same old stuff as everyone else, your brand is not going to be viewed with excitement. Adding some personality can be great as long as it always remains professional.
Encourage your followers to interact with your brand and others on your page. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Do not delete posts, as the user will probably stop following your page. Intervention should only come if something gets offensive.
Hold contests rewarding people for achieving a particular number of likes about your page. You can offer discounts or a nice prize once your goal of likes is met. This brings in more subscribers and gives an opportunity to the winner to comment on the prize or free offer.
Use Facebook as a marketing tool for your company. You now have the advice you need to reach these users. You can make things happen when you put this advice to use.