Campaigns are successful due to those article marketers who took the time needed to learn about the field prior to launching their campaign. This article was designed to get you on your feet in the article promotion business, without having to try random strategies until finding one that works.
Try using freebies. Customers will order from you again if they know they can count on you to give them free samples. If your free merchandise is branded with your logo, you also receive additional free advertising when your freebie is used by your customers. Keep that in mind and choose products accordingly.
Many people market articles that boost traffic and sales for themselves. Keep in mind that just like any other skill, writing takes a certain degree of talent. Sure you might be able to spell and use punctuation but there is an art to writing that goes beyond mechanics. You might find out that what you have been doing is alliteration. Rather, writing requires you to be good with words. It is a distinct set of skills, not a merely regurgitation of facts.
The very first paragraph of your articles should be the highest quality. Search engines and readers think that your article’s first paragraph is the most useful part of the writing. Use some strong keywords and share some links in these paragraphs. Make sure you keep it interesting and don’t give away too much. You do not want your readers to click away from the article before they are finished.
You might want to outsource article writing. Hire a writer if you lack the time or skills to do the articles yourself. Although this may seem like an expense now, eventually it will prove to be very helpful in terms of generating traffic and saving you time.
Don’t stuff your article with keywords. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Do not use your keyword more than five times in an article or your content.
Be original and let your own style shine though when writing your articles. If you let your article sound like it was written by a real person, the reader will trust the content. Try to make a point in a unique way.
You need your own individual voice in your articles to have success in article marketing. Articles used for driving web traffic or generating sales leads are very different from academic or corporate articles. While quality is the most important thing, how you write (your tone) is crucial as well.
Make sure the articles you use are relevant to the keywords linked to the site. There should be a connection between your content, links summary and keywords. Search engines will become confused if your information does not match up properly.
Use this advice as a jumping off point. Use the advice of those who have gone before you to get the great results you want and deserve.