You have to understand what readers want in order for your article submission efforts to be successful. You might not be able to go back to school to get a marketing degree, so don’t feel bad about not knowing what to do. Use these tips to learn the tricks of the trade.
Create a little bit of controversy if you don’t know what to write or aren’t getting many visitors. Pick some recognized people or brands to start an argument about. People will link to your site and you can generate useful publicity for yourself. Not to mention, if any other brands are involved, they may take legal action against you if the controversy is serious enough.
Invest a bit of yourself into the articles you write. Using your personality when writing articles appeals more to the reader. Always offer the truth and do so in your unique voice. Readers will see this and feel more comfortable with you as a person.
Vary the language in your writing, and communicate with everyone, no matter their level of education. If the product that you are marketing has technical specifications, include that information. However, you will need to include some explanation of terminology for the readers who do not have a technical background. Finding ways to appeal to everyone who visits your site will make you look more professional, and will earn you respect.
Use tools to maximize your visibility. There are many tools available that will submit your article to article directories for you, hundreds at a time. Some of these tools are free, but most have a fee. Look for these methods to gain readers without spending a fortune.
Don’t stuff your article with keywords. If you say a keyword more than five times in an article, both your readers and search engines will turn away from you. Using your keyword a few times and in the right places keeps the article flowing nicely.
You should write in your native language. Regardless of your skills, you should not write in another language. You could slaughter words and look like a bad writer. Besides, each culture reacts differently to marketing techniques and what works with an English-speaking audience might not convey a positive image of your business to another audience.
The target audience is the most important component of article advertising. When you want to get it published on blogs, keep it informal and concise. If you are focusing on the professional realm, focus on longer content.
Use numbered lists or bullet points in your piece. Readers find information broken down this way easier to digest and recall. Using bullets is an easy way to get a reader to focus on important points.
If you write good articles, you are ahead of the competition. For example, people enjoy “how-to” articles and other articles that offer pertinent information. You won’t just be posting a high-quality poll every month, you will also be increasing your traffic.
Start using the techniques learned here to present and advertise your products in a way that attracts new and existing customers. Find the strategies that work best for you and you can grow your business.