Facebook is used by many people to socialize. But, it can be a great tool to market your business. The website also offers certain marketing options, some of which are free and some require a fee. Whether you’re paying to advertise or not, you will find the following tips to be useful.
Talk with your fans often to get their feedback on your products. Take note of things posted on your page. You can alter your marketing ideas to match what your customers want. Don’t ignore the fans you have because they’re the ones that have gotten you to where you are at this point.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or discounts to your users when they like your page. Be sure to follow through on any promises you make.
Keep your page creative and different from other pages. Use many colors and images relating to your product. People are much more drawn to decorative pages than plain ones.
Use Facebook to connect with your customers. It’s for more than sharing photos and playing games. Think of it in this manner. Use it to write full length blog-like posts, and even promote your website’s posts via your Facebook channel. Traffic volume to Facebook pages tend to be quite high!
If someone “likes” your page, give them something exclusive. Likes can get your Facebook page a lot of new attention. Think about offering something that is free and exclusive when they “Like” your page. A contest is a good idea as is a coupon or discount. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
If you are a company that only deals with your customers every now and again you shouldn’t need a Facebook page. These clients only show up every now and then, so they are not interested in following daily posts. Instead, turn to Facebook targeted ads to reach new customers.
Immediately answer any questions and comments that your followers post on your Facebook wall. This will show that you care about what they have to say. You would not ignore phone calls, so why would you ignore Facebook posts?
Be sure that you’re making posts that have value. In other words, your followers should get something out of each and every one of your posts, whether it is a great deal, a helpful tidbit of knowledge or an inside scoop on the latest product. Don’t be too much of a salesman, however, or people will get tired of your updates.
Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. You will get more fans this way because they will want to see the hidden information. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.
Now you have some good information about creating your Facebook marketing campaign. Facebook is free, so that is the best part about it. Make sure you start immediately because it is unlikely that your competition is using Facebook. You never know when they might start up their own page!