You probably have many relatives on Facebook. Almost all of your loved ones are probably on this website. But are your potential customers there? Probably so. Keep reading to find out how to market to them.
If you’re marketing your business on Facebook, you should be professional about it at all times. You can be a bit relaxed but make sure you are still professional. By staying professional, people are more likely to respect you, which makes it more likely that they will do business with you.
Facebook lets you share content. Facebook is for more than just idle conversation; it is a primary channel for content. Treat it as such. Spend time producing quality content and use your page to promote these posts. You’ll soon see that you can get tons of web traffic from Facebook.
Always answer to the comments and questions people send you on Facebook. Do everything you can to give a helpful answer, and remember to thank the individual for making the effort of getting in touch. Never hesitate to share links to the site if there is an article that is on point in answering their question.
Have you looked into using custom tabs on your Facebook page? The tabs will let you present your information in an organized manner. For instance, use a custom tab for any contests you might run.
If you use custom audiences you will be able to use email addresses of the current customers you have to send them targeted ads. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
When a person “likes” your page, reward them with a unique gift or special offer. If someone likes your page it will get you a ton of exposure. Giving a gift in return is good marketing. It could be something everyone gets or even a sweepstakes. People are more likely to respond to your requests if you give them an incentive that is worth their time.
Always respond to comments as well as posts that are posted on your Facebook wall. If someone takes the time to contact you, it is important that you talk to them. Consider that Facebook posts are sort of like phone calls in that they require replies and attention.
You want to increase sales through your Facebook marketing efforts. That means you need to set goals based on sales increases. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you’re not getting the sales you need then it may be time for you to rethink the strategy you’re using.
Make valuable posts. Stated otherwise, all followers ought to gain something from your postings, even if it is just a helpful hint or a bit of advice. Avoid trying to oversell your products, or your subscribers will tire of the constant advertising.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Take the tips included here, combine that with your own knowledge and move forward with a great marketing campaign. You will get better results when you give more effort.