Does your business have a Facebook page? If not, you’re really missing out on a huge audience! If you want to use Facebook for your brand, learn more about social media marketing methods first. Keep reading to learn how to create a great Facebook marketing strategy to use for your business.
Host a giveaway to get some extra attention for your presence on Facebook. Offer these free items to those who subscribe to your page. Make your winners viewable to maintain the legitimacy of your contest.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If you publish a blog, configure Facebook to automatically include a link and summary of your post. It’s also possible to link Twitter to Facebook so that all your tweets display there too.
Facebook needs to be thought of as a place to share with people. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. Treat Facebook seriously to improve your profits. Create great content and share interesting information. You will see that Facebook really can drive a great deal of traffic.
Try making a group versus a page. A group allows everyone to interact and feel like they know one another. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
Use custom tabs to make your Facebook page more efficient. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, if you have a contest going, a tab for that can be included.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. There is no reason for these customers to see the daily happenings at your company. Facebook ads that target customers with a specific interest may be a better bet.
Provide sign-up forms on your page. Giving the audience something valuable for just registering or signing up can let you have ongoing conversations with those that have expressed interest. You can hold a contest or a spot for them to put their information in.
Always allow people to comment on your page. Although keeping inappropriate comments off your page is important, you need to leave comments on to show users you care about what they think.
Try your best to respond to each and every comment that you get. This includes those you get in your inbox and those you see on your page. It is not always easy to do so, but it could pay off for you in the end.
If your business is yet to be on Facebook, with any luck, you know have the inspiration to proceed. This article has covered the basics, so you are ready to get started. Whether you are an old hand at Facebook marketing, or just a novice, there is always room for improvement. The above advice will be a great help.